As we’ve overwritten, this is what happens with Shyamalan movies: Audiences are either stoked or they’re not, and thus, there’s a direct correlation to business. However, there’s much to be thankful for: In this Covid-eased time, this pic isn’t theatrical day-and-date on Peacock. Yes, we’re far from the Shyamalan boom time of Split and Glass (both $40M+ starts), and Knock isn’t M3GAN ($30M start). The opening for Knock is just under Old‘s $16.8M, even with Dolby and PLF tickets at 750 locations (which repped 27% of the pic’s box office). The pic came on tracking weeks ago at $20M, and then simmered to its current teen level. Paramount acquired the movie from Fifth Season, and financed it for $28M. 80 for Brady‘s opening is just under Book Club’s $13.5M and above Going in Style‘s $11.9M. The Jane Fonda-Diana Keaton-Candice Bergen team-up, Book Club, eased -26% in weekend 2 or $10M while Warner Bros.’ 2017 older skewing Going in Style fell -47% in weekend 2. It will be interesting to see the hold for 80 for Brady next weekend over the Super Bowl, especially on Sunday, when men retreat from the cinemas. It’s not just a one-weekend price drop, ala the price gouge that top exhibitors do for superhero movies during their opening weekends. “The success of exhibition has always been predicated on more people in seats,” explains Paramount domestic distribution chief Chris Aronson, “What 80 for Brady proves is that when you give the audience what they want, they will respond.”Ī reminder that 80 for Brady will have this discount ticketing plan in place for the remainder of its run. 80 FOR BRADY © Paramount Pictures / Courtesy Everett Collection
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